I gave up, a long time ago, trying to chronicle every competitive move made by the various factions in the brick-and-mortar versus e-commerce retailing wars. Suffice to say that brick-and-mortar stores and the companies that own shopping centers, namely REITs, are doing their best to stave off e-commerce’s allure with online coupons, geo-fenced targeted offers and omni-channel oriented point-of-sale systems. E-commerce companies, for their part, are doing everything they can to compete with retail’s immutable advantage: you go, you see, you buy, you cart it home right away.