By Dan Woods, Contributor

Having worked much of my career in IT, both as a buyer and builder of products, I can tell you for certain that Oracle sales reps often get a extra large load of hate from their customers. Part of this is the natural tension between the mission of Oracle’s and any other sales organization: to find new customers and extract the maximum money from existing customers. But it doesn’t have to be this way. I’m not saying I can tell you how to love your Oracle sales rep, but it is possible to hate them only as much as you hate every other software sales rep.