Gartner’s CRM Market Share Update Shows 41% Of CRM Systems Are SaaS-based With Salesforce Dominating Market Growth

By Louis Columbus, Contributor

Gartner’s latest CRM market share reports that the worldwide CRM market grew 13.7% from $18B in 2012 to $20.4B in 2013, with 41% of all systems sold in 2013 being SaaS-based. Primary growth drivers were enterprise investments in digital marketing and customer experience initiatives. Communications, media and IT Services industries spent […]