By Sheppard Narkier, AdVoice

The Cloudy Dilemma of Creating Sustainable Advantage The last 7 years of technology disruption clearly demonstrates that sustainable advantage is fleeting. A quick review of the smart phone market, the ebb and flow of social networking, along with struggles that media and information giants are undergoing, represents clear challenges to all. Keeping relevant is difficult, nerve wracking, yet mandatory for a company’s survival.