As organizations struggle to manage the complexities that smartphone and tablets introduce, one approach to reconciling personal and business data on a single device is to segment the two data types apart from each other. This is the approach that takes with its Horizon Workspace product and it is an approach that finds favor with more traditional IT shops that expect a rigid demarcation between business and private data to be the norm going forwards. While it’s still the case that people carry multiple devices (one for personal use, one for business) that is reducing as people look to integrate both their work and their personal use onto a single device. This is where data wrapping comes in – allowing one device to essentially create two distinct data usage areas.