CMOs and CIOs are a dying breed. The role of the CMO as someone focused on brand stewardship or demand generation is rapidly evolving into something much more. Today’s successful CMOs are taking responsibility for technology choices of the brands they steward. In fact, the Gartner Group predicts CMOs will spend more on IT than CIOs within three years! More than ever CMOs have direct responsibility for the digital and technical elements that power both the business and brand experience. This requires not only being technically adept but relying on strong partnerships with CIOs.