By Peter High, Contributor

Martha Heller is the President of Heller Search Associates, and the author of The CIO Paradox: Battling the Contradictions of IT Leadership. In addition to placing a number of high profile IT executives, she also writes about hers and many other placements for CIO Magazine together with advice for chief information officers everywhere. She has developed a strong personal brand, and has helped improve the personal brands of IT executives who have adopted some of her methods.