“Software isn’t the hardest part” Alexandra Deschamps-Sonsino about product development for the Internet of Things

By dkupfer

Alexandra Deschamps-Sonsino is an interaction designer, product designer, entrepreneur and speaker based in London. After her JAX 2014 keynote “The Next Five Years of the Internet of Things” we talked to her about the challenges of bringing a product to the emerging Internet of Things market.