If you think about it, searching for the right BI solution for your company and making sure it’s a success is much like looking for the right partner. There are many relationship “experts” who will tell you to ditch your traditional views in favor of new techniques. This is happening with BI, too. Because the need for BI is great, suddenly many more BI solutions from many more companies have appeared on the scene. Like the experts who tell you to abandon the traditional approach to a relationship for what they assure you will be an easier path to true love, many of these companies offer BI solutions with flashy bells and whistles that can entrance and charm you.